Customized magnets can be very affordable if
businesses choose the right magnet company to work with. Businesses are
choosing to advertise with business magnets because of their proven success and
longevity on the return on investment. This, however, is only successful if
they are quality business magnets. Inferior magnets most often do not see the refrigerator
at all and often land up in the trash. Quality Lifting magnets which are strong
will be used to hold up items on the refrigerator such as children’s art,
doctor’s appointments, shopping lists etc. Inferior quality magnets barely
stick to the refrigerator themselves.
Business magnets of any kind are often times
comparable if not less expensive than most all other advertising mediums. Even
if business magnets are initially slightly higher in price, they more than make
up for the difference in quality and effectiveness. In order to get quality,
affordable customized magnets, be sure to understand what makes a quality
magnet.
Thickness
of the Magnet - Be sure that the complete Lifting magnets are
30 mil thick with the actual magnet being 20 mil thick and only 10 mil thick on
the printed card. Having a thicker printed portion such as card stock, causes
the edges to fray. Being card stock, the rigidity of the card placed on the
magnet itself causes the magnet to lift off the refrigerator if the magnet is
bent.
UV
Nylon Gloss Lamination - This is a lamination
that is hard- not just a clear ink overlay. With an overlay of ink, it will not
hold up during handling and becomes penetrable by liquids and cleaners.
Although it may look OK at first, it will quickly lose its luster- even before
you get it to the potential customer. With a nylon gloss overlay, you can write
on the magnet with a permanent marker and remove it with a solvent without
damaging the print. You cannot do this with clear ink overlay magnets.
Full
Color - Be wary of companies that charge more for full color. A
customized magnet should come with full color automatically. We do not charge
for full color as our print process is a full color one.
Cutting
Process - Be sure the magnets are die cut and have “Bleed edges”.
This means that the print is all the way up to the edge of the Lifting magnets.
Without this, many businesses end up with a white border around the magnet.
Overall, affordability remains in the hand of the hired company.
All these specs above are available through reputable and quality customized
magnets manufacturers.
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